Visme Review
I’ll start by saying, Visme gifted me a free upgrade of their product. Without it, I don’t think I would have tried it. I was using Canva and Book Brush for my marketing needs at the time and happy with them.
That said, I stayed away from video stuff. It felt complicated, and the few I made didn’t turn out great. Visme changed that.
Videos
Most of my review is here because it was the tool that made the most significant difference for me. Their tutorial was easy to follow, and they had a great selection of premade videos that I could adjust to make them my own and fit my marketing needs.
How it affected my work and Advertising
I’d been studying up on my Facebook ads in preparation for the iOS14 update. One thing mentioned was that it was essential to have each of the three types of ads.
One, static image ad. I was familiar and had made lots of these.
Two, carousel ad were easy as it was just more of the same.
Three was animation and video ads.
That is the area that worried me, but as I mentioned, Visme made that part easy so I could address that side of advertising, but that was not the best part. That came later.
Influence and Similarity
Recently, I had been reading the newly updated version of INFLUENCE by Robert Cialdini. He had a chapter on similarity that started with a story of a door-to-door salesman. This man had read the original version of the book and was trying to use the strategies in his work. He noticed that when he referenced other people he had sold his product to, that were similar to the person, the more likely they became to buy.
If he mentioned to a single woman that a couple across the street had bought, then she would say, “I should talk to my husband first.” If he mentioned a bachelor down the road to a housewife, it had no impact.
But when he matched like for like: selling to housewife, tell the story about a housewife; selling to a couple, tell the story of a couple; selling to a retiree, tell the story of a retiree; his sales exploded.
Having read this, I went to Visme and wanted to see if I could do that kind of marketing with my books. If I targeted an ad at men over 60, could I also find a video of a man over 60 reading a book? BOOM, there it was. And so on each demographic, I needed.
Wide Variety of Tools
They offer a wide variety of tools, beyond just videos, tools or social media graphs and ads, flyers, scatter plots, and more. It’s an all-in-one tool with great options to target your market.